1st Co-op can be your “personal banker” (September 2021 newsletter)
- September 1, 2021
Ashley Beach Reid has been appointed chief operating officer of 1st Cooperative Federal Credit Union, effective June 1. She will lead the daily operations of the 50-year-old financial institution that serves members associated with electric cooperatives in all 46 counties of the state.
Current COO, Jo Ann Burnside, retires on June 4 following a nearly 20-year career with 1st Cooperative and 39 years in the credit union industry.
Beach Reid comes to 1st Cooperative from State Employee Credit Union in Maryland, Inc., where she has worked for almost 14 years in loan servicing, loan accounting and most recently as the senior manager for lending operations. SECU has $4 billion in assets and is Maryland’s largest credit union, serving members from Baltimore to Maryland’s eastern shore.
“1st Cooperative has enjoyed steady growth under the focused leadership of Jo Ann Burnside, and we want to continue that success with Ashley Beach Reid,” said board Chairman Keith Avery. “We completed a broad search and interviewed candidates from South Carolina and across the Southeast. Ashley stood out as an energetic, experienced professional who is ready for another leadership role.”
1st Cooperative President Mike Couick saluted Jo Ann for her commitment to the credit union’s success over the past two decades, noting that assets had grown from $8.9 million in 2001, when she became COO, to $22 million today.
“The COO position is the staff leader of our credit union,” said Couick. “We’re pleased to have it headquartered with the state association of electric cooperatives, but my focus, as the association’s CEO, is on electric cooperative issues. As president of the credit union, I depend on the COO to make it successful. Jo Ann has certainly been a star in that role.”
Avery said the board sought a new COO who would build on the existing solid foundation and maximize service to the credit union’s field of membership.
Beach Reid earned a bachelor’s degree in finance from Salisbury University. She and her husband have two young children, the older of whom has already inquired about the possibility of getting a pet turtle in his new home town.
“Everyone in this family has their own priorities,” she said. “Mine is to help grow this wonderful financial institution while expanding its 21st century, gold-level service to members. It’s impressive to find a credit union with such member loyalty.”
1st Cooperative membership is open to electric cooperative employees and trustees and their family members, which include spouses, parents, grandparents, children, grandchildren, siblings and in-laws. More information is available here.
Members saved almost $30,000 over the past three months as they transferred balances to Visa Platinum credit cards from 1st Cooperative Federal Credit Union.
“We had a member who was paying 26.99%. That’s an outrageous rate, especially when your credit union can do so much better,” said COO Jo Ann Burnside. “This is real money. It’s impressive every time we offer this special 6.99% transfer rate.”
Balances totaling almost $113,000 were transferred since February 1 from other cards to existing and new 1st Cooperative Visa cards.
The lowest rate being paid by a member who made a transfer was 10.45%.
The special transfer rate ended on April 20, but even regular 1st Cooperative Visa Platinum rates can be as low as 8.5%.
“We wanted our members to have a great credit card that is free and easy to use, has lower interest rates and provides a generous awards program,” Burnside said.
The Visa® Platinum delivers. There is no annual fee to use the card, no cash-advance fee at any financial institution or ATM displaying the Visa logo, a grace period of 25 days interest-free on all new purchases, and online access to review accounts and make payments online. Plus, there are generous rewards for every dollar spent for purchases. Members earn points that can be redeemed for hotels, airline travel, electronics, gift certificates and more.
Credit union membership is open to electric cooperative employees, trustees and their family members, which includes spouses, parents, grandparents, children, grandchildren, siblings and in-laws. More information is available here.
The national economy may have slowed in 2020, but the coronavirus pandemic didn’t stop the demand for services by members of 1st Cooperative Federal Credit union. The credit union reported continued growth at its 2021 annual meeting, held March 30.
The credit union’s assets increased by $1.3 million in 2020 to a total of $19 million, according to a report given by board Chairman Keith Avery. Loans held steady at $14 million.
“I want to encourage you to continue to spread the word on the benefits of being a 1st Cooperative member to your co-workers and your family members,” said Keith Avery, board chairman. “These days, you can do all your banking with 1st Cooperative.”
The credit union added 155 new members including 85 family members of co-op employees.
Four directors were re-elected to the board. They include (top photo, l-r) David Collins, the vice president of finance at Blue Ridge; Bob Paulling, CEO at Mid-Carolina; (bottom photo, l-r) Betty Welsh, the vice president of finance and administration at Black River; and Linda Wright, a retiree from Tri-County Electric Cooperative.
The credit union, chartered in 1970 as the South Carolina Electric Cooperative Employees Credit Union, celebrated its 50th anniversary at this year’s meeting.
Credit union membership is open to electric cooperative employees, trustees and their family members, which includes spouses, parents, grandparents, children, grandchildren, siblings and in-laws. More information is available here.
More than 50 years after 1st Cooperative Federal Credit union was chartered, six of the first people to join are still members, and two of them attended the 2021 annual meeting.
Within two months of the credit union’s start in 1970, Virginia Salley and Jean Koon were among several dozen people who had joined. They were recognized on March 30 during the credit union’s 2021 annual meeting as it celebrated its Golden Anniversary.
Virginia, who worked at Coastal Electric Cooperative, also served as the credit union contact for many years. Jean worked at Mid-Carolina Electric Cooperative. Both joined the credit union on June 1, 1970.
Gasoline was 36 cents per gallon in 1970, the average price for a new home was $23,600, and electric cooperative employees were looking for a consumer-friendly financial institution to serve them. South Carolina Electric Cooperative Employees Credit Union was chartered on April 20, 1970, and by the end of June, 79 employees had joined.
Eleven electric cooperatives and the statewide association were represented at the first organizational meeting, according to the credit union’s meeting minutes. Attendees established the number of board members, appointed the secretary and voted on other organizational matters.
In the year 2000, the credit union got a new name — 1st Cooperative Federal Credit Union — and began offering checking accounts and ATM cards.
The credit union welcomed 155 new members in 2020, and 85 were family members of co-op employees or trustees. Almost 2,500 employees, trustees and their family members enjoy 21st century banking services from an institution and people they know.
“We appreciate you passing the word about your exceptional credit union experience to your family members,” Board Chairman Keith Avery told the audience attending the annual meeting, held online due to the coronavirus pandemic. “Parents, grandparents, kids, grandkids, brothers, sisters, in-laws — they all can join, and, clearly, many of them are.”
Credit union membership is open to electric cooperative employees, trustees and their family members, which includes spouses, parents, grandparents, children, grandchildren, siblings and in-laws. More information is available here.
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Cayce, SC 29033
803-796-0234
803-926-3177 Fax
Routing Number 253278333
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When Anna needed a new car, her brother-in-law Kenny, a co-op employee, recommended 1st Cooperative, where family members of co-op employees can join, too. She opened her account and bought a new vehicle the same day. Then, for the double-win: While applying for the car loan, she also got a debt consolidation loan and is paying lower overall interest.
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